Wednesday, January 1, 2014

SEO: the redefining of SEO has begun, is your site on board? Three steps that will improve your search engine visibility.

Five steps that will improve your search engine visibility in 2014
Three steps that will improve your search engine visibility in 2014.

Technology is morphing our world in an expansive array.  Graphene is transforming printer ink into musical keys (click here). The web activity we pursue threatens our privacy (click here).  Video has gone from a family hobby into a major communication stream (click here).  the numbers of web site and blogs are growing leaps and bonds to communicate ideas, market products, and to keep us informed (click here).

According to the Cultureist, click here, two billion people use the internet everyday - almost 80% of people in North America tap in - EVERY DAY. When you are selling your products and services you have to consider having a web site or blog in your marketing plan. To get your news distributed to the right people at the right time you gotta do your SEO (Search Engine Optimization) correctly - and like all technology, SEO is not what it used to be.

If you are serious about expanding your web reputation then you have to ask this question, "What are some of the changes to SEO that improve my web site or blog SEO?"

Here are three steps to augment your SEO efforts and keep pace with the changes ....

1.  Be prepared for mobile devices.  Computers and laptops have always had a search stat. Now, mobile devices have their own search stat, which means you have to make sure your web site is searchable by a "mobile search" function. The most recent research from Walker Sands indicates that mobile traffic now accounts for 28% of website traffic, up a whopping 67% year-over-year. To connect your site with a mobile device search function just submit a XML site map to the search engines.

2. SEO beyond key words and phrases - it works on syntax. Hummingbird, a recent version Google's update to its' search functions,  is architected to make better use of conversational searching and the relationship between words. Your SEO strategy must now think more holistically about how information (and the relationship between pieces of information) is given to search engines for indexing via your content and meta tags. To take advantage of Hummingbird make sure your meta tags are syntax oriented.

3.  Rethink how people will find you in the search engines. To have an effective SEO campaign you have to have an inkling of what someone will type in to find you when they're on the search engines. Your business name is not going to work since, if they are a new customer, they don't know that info. What are the qualities or attributes of your product/service that people want to have? Having that information gets you started on your SEO strategy. The "auto complete feature" in Google will help you understand what words/phrases people are using to complete a search. Go out to Google and explore that feature and then tune your content and meta tags with the results of your research.

These are three easy steps to make you visible in search engine results using organic SEO practices.

Steu Mann, SEO expert

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