Monday, December 3, 2012

You spent all this time to get a web site and now you have to make it mobile friendly. Why? Nine numbers you gotta see.

mobile computing
Here are a few statistics that will make you think a little more about the value of a mobile friendly website:

- 28% of Internet usage comes from a mobile phone.
- One-third of web traffic to The New York Times is mobile ( Source: 3dissue )
- Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source:Microsoft Tag)
- 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez)
- 91% of all smartphone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
- 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
- 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011 (comScore 2012)


Steu Mann is an SEO Specialist. He has been successfully working with online technology since 1997. Follow him on Twitter at @EzWebManifest. If you enjoyed this article, you can subscribe to receive Free Web Site Tune Up Tips in the future.

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