Tuesday, December 4, 2012

SEO: Google says do it naturally. Search engines are contextual - listen to Matt Cutts explain it (video)

search engine optimization seo
This post has tips about how to naturally do search engine optimization (SEO) on your site - from Google.

Google's Penguin update penalized websites by people who confused spamming with search engine optimization. Buying hundreds of links on other websites is not search engine optimization.

Using tools that automatically create hundreds to thousands of backlinks on forum sites, blogs and other pages also has nothing to do with search engine optimization (SEO). These tools and services are spamming machines.

The rankings of websites that used these tools to get high rankings dropped dramatically after Google's recent updates.

Google's Matt Cutts said in a video that only 25,000 of the 700,000 messages that Google sent out in the first two months of this year were related to links.

600,000 of Google's notifications were about black hat SEO methods (for example cloaking).

Should I incorporate synonyms for important terms into my site? Watch the video from Matt below for a detailed answer.

Steu Mann is an SEO Specialist. He has been successfully working with online technology since 1997. Follow him on Twitter at @EzWebManifest. If you enjoyed this article, you can subscribe to receive Free Web Site Tune Up Tips in the future.

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