Friday, October 12, 2012

Three most important measuring metrics in hiring SEO and SEM support


In this article I offer guidelines on how to measure SEO, search engine optimization, or SEM, search engine marketing, services for your website or blog. At one time or another you will be pitched to hire someone. Now you are gonna know what to look for in hiring someone.

It’s the century old story. You can buy a dress shirt at the box store for a lot less than at the men’s store. But, the shirt at the men’s store is custom fit to your shape and the actual shirt material is a different quality.  You always get what you pay for. Hopefully, after reading this article, you will have a better understanding of the characteristics being offered to you for SEM and SEO work.

Make no mistake, SEO and SEM are critical to the success of any website or blog. There are millions of web sites and blogs out there: http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/. You must consitently provide quality SEO and SEM to your pages in order to stand out from the herd; show up on the front page of the search engine results.


What is their
PageRank?

Since April this year the pageranks have been dipping, diving, and rising. There has been shakeout as the PPC, pay per click, sites get identified from Google’s Penguin update, thereby lowering those sites with any assortment of those PPC links.  

Right now, a stable and average site is a three or four from what I can tell.  I have talked with hundreds of web site owners over the last 10 years. You don’t get an honest traffic measurement from those pageranks either. In other words, two sites with a pagerank of four may have different web site visitor numbers. 

The person you hire to do your search engine optimization or search engine marketing must have a three or four pagerank to be practicing what they are talking to you about providing.


How many back links do they have?


Like it or not, back links are a standard measurement of inbound activity by Google. And, forget about any PPC links you have accumulated because Google won’t count ‘em, they may even ding you for having them.

Look for organic links from reputable sites. I think it’s better to have one link from a thousand sites each than 1,000 links from the same site. The more sites linking into your site communicate to the search engines that you have a broader interest in your material/products/services.

The person you hire to do your search engine optimization or search engine marketing needs a web site or blog with 10K to 15K back links. Ask to see the list. Are the links from one site or many sites? Hey, time is not a factor here. When you know what you are doing, organic back links can be established in a timely, methodical manner. 


Where are some of the articles they have they written lately?

This person you are about to hire must be doing writing for you. The attributes of that content will be educational, persuasive, or analytical depending on your marketing strategy. Ask to see some of their articles so you can imagine how they will be writing for your products and services.

Do they have an understanding of where that writing will be placed and how to do it?  Talk with them about how they plan to distribute your material once it is written. Just placing it in a reputable article bank won’t cut it. A link to that article has to be placed into other locations that have a pagerank of five or better. Your written material will create a sphere of influence around the web that leads readers back to your web/blog pages.

Hope this helps to improve your website presence. Let me know if you have any questions.

Steu


Steu Mann 541 210 4375
EzWebManifesting.com

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