Saturday, October 6, 2012

Survey: Most Popular Social Media Use For Mobile Computing - And Trend Is Expanding

Three out of four workers access social media on the job from their mobile devices at least once a day, and 60% access it multiple times, according to a survey of more than 1,100 employees in North America conducted by SilkRoad Technologies, a social talent management software company.

Twitter is overwhelmingly the most popular social media site accessed at work for both personal and professional use at 70%, followed by Facebook at 65% and LinkedIn at 51%. Corporate intranets and other internally built systems came in a distant fourth at 19%.

Businesses have recognized that resistance is futile. The survey found there was no difference between light and heavy use at companies with monitored, blocked or restricted sites.


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