Wednesday, October 3, 2012

Facebook redefines measuring the success of your online ads


Facebook is breaking out a fresh perspective in how to measure the success of online advertising, which is important to all online businesses. This will surely impact the Search Engine Optimization (SEO) efforts for businesses web sites and blogs.

The traditional model, which was developed by Google, was to measure ads by clicks - the number of times an ad was clicked by a viewer. 

The new model, according to Facebook, argues that by fine-tuning the number of times a consumer sees an ad as well as ensuring that the ad has reached all of its target audience is a  far more effective measurement of the advertisement.

This new Facbook strategy is built on the number of impressions or views that the ad is seen by people viewing it, rather than click on the ad. Facebook has partnered with Datalogix to research consumer spending on specific products to arrive at this new model of online ads.

Less than one percent of in-store sales tied to brand advertising campaigns on Facebook come from people who clicked on an ad, reports Datalogix, a data mining firm that tracks real-world retail sales.

Steu Mann 

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