Saturday, August 18, 2012

Survey: people like the search engine service but HATE tracking and targeted ads

This search engine research was completed by PEW in 2012. 

Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites.


- 91% of search engine users say they always or most of the time find the information they are seeking when they use search engines 

- 73% of search engine users say that most or all the information they find as they use search engines is accurate and trustworthy 

- 66% of search engine users say search engines are a fair and unbiased source of information 

-  55% of search engine users say that, in their experience, the quality of search results is getting better over time, while just 4% say it has gotten worse 

-  52% of search engine users say search engine results have gotten more relevant and useful over time, while just 7% report that results have gotten less relevant 

68% I'm NOT OKAY with targeted advertising because I don’t like having my online behavior tracked and analyzed 

73%  NOT OKAY with a search engine keeping track of your searches and using that information to personalize your future search results because you feel it is an invasion of privacy 




Article: http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx


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