Wednesday, August 29, 2012

SEO: How Does Google's Penguin Update Impact Your Site?


Your web site is perhaps your most important business tool. After all, it’s available to anyone on the planet - all day every day.  It’s a worthy investment and it speaks volumes about your services and products. 

Most business owners don’t have the knowledge or real passion to build or maintain their own site. Sure, there are plenty of free resources out there like the blogs to throw up your shingle.  But in the long run, that isn’t enough to really get the kinda traction that produces new clients. That level of effort is like laying your business card on a convention table and thinking it will bring you clients. 

One of the golden rules that applies to every business, “Do what you do best and get help with the rest.”

Google came out with a new update in April for how their search engine does its ranking of web page content. Read more about it here. They do hundreds of updates a year to keep the web tuned up. Some people think Google does this to get the web down to 10 decent sites. I am glad they do the updates, they reward the web sites and blogs that are doing Search Engine Optimization (SEO) right.

This latest round adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning. I have been preaching for years about getting rid of those links that aren’t relevant to your content, now there are a few more rules. If you see your web stats diving then you know the reason. 

Here are two tips to tidy up your pages based on this new update...

A. Spruce up your content

Blog a minimum of once a week. Put out a press release once a month. Now, place that RSS feed from your blog on your web page. As a reminder, make sure your blog posts are being feed to your social networks. Read my previous articles on how to do that for free. Don’t forget, use key words in your blog posts.

B. Diversify your link building

1. Your brand: use links that are your business name on your pages.

2. Non-descriptive link: use the “click here” type links on your page too as this keeps the content looking natural and not “stuffed” with key words or just limited to your business identification.

3.  Anchor text links: when you ask other sites to link to yours, give them one of your key words to use to make that link. For example, if you own an apple orchard then maybe a key word is .... best organic apples in Florida. Now, have them link  “best organic apples in Florida” with your URL on their web page(s).

If you have a question or need some assistance give me a call 541.210.4375.

Blessings, Steu


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2 comments:

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