Wednesday, August 15, 2012

Facebook- stock price slumming - now they're gonna put ads in your news feeds

Now Facebook wants to put adverts in your NEWSFEED
Will allow ANY firm to advertise on newsfeeds for the first time

- Social networking giant already testing new scheme with 'tiny' number of users
- Could eventually be forced on all users of the site
- Comes as employees are to be allowed to sell stock for the first time on Thursday

PUBLISHED: 08:50 EST, 15 August 2012 | UPDATED: 13:21 EST, 15 August 2012

Facebook has started to test putting ads directly into people's newsfeeds.

The changes allow firms to target 'non fans' for the first time, and the feature is expected to eventually be forced on all users of the site if the test is deemed a success.

The latest plans are expected to anger users who believe the site already has too many ads.

Today it emerged Mark Zuckerberg's company, still desperate to prove to investors it can make money, has been testing the new feature.

It will see ads placed into users news feeds regardless of whether they have 'liked' the firm.
According to TechCrunch, these tests are part of new department within the firm set up to deliver ads to web and mobile users.

Currently, a firm can only buy advertisments that are displayed in Facebook's sidebar or Sponsored Stories.

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