Monday, September 26, 2011

12 Ways to Position Yourself as an Expert

By Nikolas Allen, BAM! Small Biz Consulting

Consumers want to do business with people they trust. If you’re a solopreneur or small business owner, you must gain the trust of your audience by positioning yourself as an expert in their minds. There are a variety of methods and tools, both online and off, that you can use to educate your audience with information demonstrating your knowledge and your expertise.

Since your brand is a perception in the minds of your audience, the first step in positioning yourself as an expert is to determine what you want to stand for. Remember, experts are specialists, not generalists, so pick one area of expertise and run with it.

Here are a dozen ways to share your expertise with the world.....

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