Friday, June 8, 2018

Video Marketing: 5 Rules To Business Introductions


Digital Media, How To Make Videos
Video marketing is a fairly straightforward  method to create digital media that will introduce your business or a product/service; it’s also regarded as one of the most effective online marketing techniques available. 

I have been making videos for over 3+ years now for clients. The shortest is about one minute with the longest video about six minutes. All include custom music that I have purchased from a qualified supplier like POND5.

Interesting and useful video marketing statistics

Theses are available from hubspot.com and published by them in 2017.

56% of all video published are two minutes in length or less.

The four most popular types of videos are explaining something, product demos, how-to, and/or testimonials.

37% of video are attached through to the end.

85% of businesses now have internal staff and resources to produce video.

Video Making Guidelines

There are generally five rules that I use in my video marketing for clients.

#1 Keep video simple
A short video that showcases the skills of the client is the perfect marketing effort.

#2 Use video to demonstrate specific skill
Use the video to show a real scenario the client resolved. For example, a landscaper fixes an unkept yard or landscapes a newly constructed home. A home builder turns an empty lot to a quality home. Or, a local business created a custom product, countertop, and installs it at a home. Another idea is a tutorial, showing the viewer how to accomplish a specific skill. For example, a video showing how to make a specific graphic design - a certain type of text which can be used in a brochure or web page.

#3 Push client brand softly
The easiest way to do a soft push on the client brand, the business who is being showcased in the video, is to use a beginning and ending slide. The beginning slide captures the effort of the video. The ending slide shows the contact information. 

#4 Use SEO (search engine optimization) in video production
There are several excellent tools depending on your budget to make a video. At the high end is Final Cut Pro that costs $300. The middle ground is Screen Flow at $129. Another excellent choice is Motion (MAC) at $50 which has  unique features and does interface with Final Cut Pro.  
  
When you save your video from Final Cut Pro to a MOV file on your desktop, or to a video channel like YouTube or Vimeo, you can edit the tags for each video. Those tags are the best SEO (Search Engine Optimization) method for a video. When you publish the video in the video channel make sure the title of the video is the same as the text link used on your web page. 

Check out the screen capture below. It shows the final screen in Final Cut Pro where you add the SEO tag. One SEO tag already placed there is “Landscape Contractor Services”.



#5 Place video in client channels and/or web site when appropriate
There are a several qualified sites that have significant traffic and produce quality links to your site. 

Those places include vimeo.com, youtube.com, along with social media sites. There is also a new site being established at real.video.  

Video enhances the appeal of your web pages(s).  When you place a video from one of those quality sites on your website, and the video content matches, is revenant to, your web page content then you are creating a high value inbound link - which is important to the SEO of your website. Conversely, placing a video on your web page that is jus funny or has no relevance to your website detracts from your SEO effort.

Today cellphones have improved cameras and ability to capture 4K video.  There is an app I use called ProCam that turns my cell phone into a 4K video maker. The setting to use in that app is 30 FPS (frames per second) or 25 FPS.  At time of this writing 4K is the gold standard for video.  Its easy to see the quality of crystal clear 4K video when comparing it to an older video on Youtube.  On most video channels, when you see “HD” that means high definition, they are saying that the video material is 4K or that the device, perhaps a monitor, is capable of showing 4K quality material.


Video Case Study

I have a client that manufactures countertops with cultured marble, cultured granite, and cultured onyx.  They hired me to produce one video a week and post it to their Facebook, G+ account and YouTube channel. After a year I noticed their YouTube channel had picked up a steady stream of new subscribers. In fact, at the old monetization schedule qualifications on YouTube they would have qualified in 14 months to monetize their channel.

Today they have thousands and thousands of views and hundreds of subscribers. Their videos are less that 90 seconds in length and showcase making their products.  The majority of their viewers are in USA.  Below is one of their popular videos.





How Much To Charge For Video Production

The cost is determine by the level of video producer.  The four likely video production categories are amateur, semi-pro, professional, and premium.

Amateur
A DIY yourself approach from a provider that is self taught.
The cost on a one - two minute video is free - sweat equity - and the quality can be good or bad.

Semi-Pro
A business offering video services from a background of producing video or other digital media who also has some training. This outfit uses their own equipment. The cost of a one - two minute video ranges from $150 to $1,250 depending on the time required to capture the material that makes the video. The main elements to consider when rating video content are music, content flow, header slide, footer slide, SEO features, content flow, brand recognition, and quality of video - 4K.

Professional
A business dedicated to producing digital media with over five years of experience. They have their own equipment.  This type of video material involves  staging an event at a specific location to produce, for example, a corporate video. The cost of a one - two minute video ranges from $5,000 - $20,000 depending on the time involved and rounds of edits agreed to in the contract.

Premium
A business dedicated to producing digital media with over a decade of experience. they have their own high-end equipment and probably a professional studio.  This video content is closer to a movie style filming. he cost of a one - two minute video ranges from $25,000 - $50,000 depending on the time involved and rounds of edits agreed to in the contract.

The remaining level of video production is Hollywood, making a professional feature video, requiring an effort, and expenses, which are substantial increased over what the costs we are discussing up to this point.



Getting Started, The First Three Questions In Any Video

Before you get started in your video production question, take some time to determine the ope of your effort and budget by answering these three questions:

A. What is the purpose of your video?
For example, do you want to build your business reputation, make a product video, or recruit new staff?

 B. Who is the target audience of your video?
Do you want to reach new potential customers?  Connect with previous customers? Provide education content to reach the general product about specific features/benefits?

 C. When will the video content be delivered?
Be clear with yourself and your video supplier the expectation of video material delivery: format, storage of files, ongoing edits to content to produce revised editions, and make sure you own the copyright to all video material.



Steu Mann has been consulting clients in web development, digital marketing, and supplying digital media for over 10 years.  You can send hime an email here.

eCourse - Free - how to make videos from your photos

Search Engine Marketing: Six Steps To Make A Video From Photos
This series of six videos will show you how to take photos and convert them into a professional video.

Your video can be used in a search engine marketing campaign and your social media channels too.


Videos are an easy method to attract awareness of potential buyers.



According to Hubspot ....
Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.
47% say it helped them reduce support queries.
76% say it helped them increase traffic.

Series videoshttps://www.youtube.com/watch?v=2KzquvLZ7F4

At Ez Web Company we provide digital media services, content marketing services, and web development services.


Friday, December 30, 2016

5 Easy Steps: Improve The Quality Of Your Life in 2017

A new year brings an auspicious time to reflect on your journey. To take time with yourself; contemplate your own journey, reveals a great key to unlocking the flow of your inner wisdom.

Today we live in a constant media bombardment of the senses. To regain and/or maintain a sense of inner peace, you must have solace with your inner being. That is, the beingness which is eternal and resides in your heart. This is the only parcel, true in each of us, which supersedes religious dogma about what is good and what is authentic.

Perhaps this year, which is coming to a close, has shown you angst or indifference about one situation or another, one relationship or another in your life?

Perhaps you want to improve your life in one fashion or another,

The first step, to any such improvement, is inner clarity. Clarity is a prized tool on the journey of life. It is simple and self evident. Clarity is the evidence of your own Truth and does need the agreement of others. Clarity lives free of the opinion, comments and questions - it's a serene subjective island in the sea of constant objective stimulation.

Are you ready to take your journey to the next level?

If so, here are five easy steps to assist you with walking in your own Truth.

#1 Take time to notice the freedom you have.

We all have freedom to one degree or another. Depending on your lifestyle, you have to declare your freedom for what you feel it to be. As your circumstances change, so to will your experience of freedom.  The nugget here is to declare your freedom in how you feel and thus mold your circumstances and situations.

There is no need to bamboozle or lie to yourself. Simple state the characteristics of you freedom as is. And, most importantly, adjust your observations in waking life to perceive characteristics enunciating freedom as you continue to move forward in your life.

For example, you have the freedom to look where ever you want. You have the freedom to choose your thoughts. You have the freedom to feel good or bad. You have the freedom to choose your own perceptions.

Steeping up to recognize and declare your freedom takes mental discipline and discernment.

Once you understand those basic, core, freedoms you are ready to make your own statement about your freedom. Make a simple affirmation you can repeat often. Repeat it silently to your self until it resounds with you - filling you with the glory living fully.

#2 Bring more allowing of well being into your life.

All creatures are vibrational beings. You are a vibrational being. Very simply, you are made of energy that transmits through this Universe and all Universes.

The energy of life permits natural well being. Period.

Are you ready to get off the roller coaster ride of letting other people and external situations determine how you feel and what you think?

All negative emotion, illness, and disease is a product of shutting off the natural well being available to you.

Make am inner commitment, within your heart, to allow well being into your life. Be steadfast in that alignment.  You will see the difference over time.

#3 Explore your own intuition.

Be patient with yourself.  No gigantic changes are going to occur overnight.

Thinking is a spiritual activity. Yes, the basis of spirituality is creativity. Because we have total freedom in this life, we can choose to be positive or be negative. What a person thinks and believes is totally up to them. Do you want to live naturally or do you want to be part of the herd?

You can recognize the power of your inner wisdom when you understand that thoughts flowing to you are a construct of the Universe. If you choose to be negative and fearful then more of those thoughts will flow to you. If you choose to be happy and see good, then more of those thoughts will flow to you.

There is no mystery here, this is all based on the Law Of Attraction and the Law of Cause and Effect. Two eternal Universal laws.

It's up to you to take the steps in any direction you wish. First, align your inner thinking with your short term and long term motives. Be patient and you will see results.

#4 Soak in your well deserved joy.

Joy is a quality that is not portrayed in the external world very much. Many religions use it as a lure, saying you have to make one sacrifice or another to receive it.

Joy is a natural component of well being. Bring more joy into your life with one easy step: notice more joy around you.

Observe to yourself the joy in other people and/or situations. Most easily, you will find endless joy in the beauty on Nature.

Joy is something you feel. It needs no agreement from another. It needs no comment from another.

To improve the quality of your life, you must always renew your life within which means reduce/eliminate the need of approval from others.

#5 Pay attention to the subtle signs and heed them.

I believe that we are always receiving signs about our journey. It's an art to stop and notice them, then apply them.

Don't expect to see a flashing neon light to guide you.

But, do expect to see subtle signs and signals that will encourage you to go this way or that way. Yes, you will stumble and you will make mistakes. But, in those periods of frustration don't quit or give up. Just fine tune your perceptions. Keep your focus within and don;'t get discussed y the opinions of another.

Maybe the sign will be a insight during a conversation or while you are making an observation. Or, it might be a sudden sensation or feeling.  There are varying types of signals you can receive.

Remember, you are an eternal being.  What you learn and discover here on this Earthly journey will belong with you onto the next journey. There is no need to rush. Each of us is evolving and growing as we move forward in one direction or another.

Find your natural comfort within and relax into a greater sense of Trust and Fatih with yourself; about you.

Summary

Each of the five steps above builds on the previous step(s).

When you are focusing on step #5, you will come to understand that the subtle signs arise are a signature of your intuitive abilites.

As you move forward within you will discern, with greater clarity, the difference between thinking and insights - which is a very fine line. But, as with every practice, it takes your mistakes and experience to see progress.

Words don't teach, only life experience does.

Wishing you and your family a Blessed new year!

Steu Mann
Personal and Business Consulting Services
December 30, 2016                            



Monday, October 3, 2016

Trump - Clinton: battle between the corruption on Capitol Hill

Believe it or Not .....
You are not going to read this in Main Stream Media ......
This is not a battle between two great candidates. This is a battle between the corruption on Capitol Hill and it happens to be Trump on the other side. 
The same result would unfold with anyone who was an outsider even if Trump was not making stupid comments here and there. So once again; It ain’t over til the fat lady sings.

There is a very interesting rumor from behind the curtain. What they are concerned about is that Trump has raised more from small donors under $200 than any previous Republican in history. Even John McCain in 2008 and Mitt Romney in 2012 collected less than $64 million. They are concerned that more small people are donating to Trump and that means it is the small people who vote, whereas hedge fund managers and bankers can give her millions, but one vote.